I met Ted Turner in 1977 on “mattress night” at an Atlanta Braves baseball game. Fraternities got discount tickets to fill some of the thousands of empty seats. Frat boys competed by piling the most brothers on a mattress. Sigma Chi of Emory didn’t “go to the mattresses” but 20 of us went to the game.
Phil Niekro (whose solo talent demonstrated there is no “I” in baseball) wasn’t pitching. We wandered the stadium during a boring—losing game. As our group passed in front of Ted Turner, he yelled down to us, “Hey boys, hey boys, come up here.” I recognized him, not as the new owner of the Braves, but as that month’s Courageous victor of the America’s Cup. We obeyed his invitation—command.
“Hey boys, give me some ideas. What do we need to do to get more guys like you coming to our games?” Nobody shared a suggestion so I just said, “Maybe start winning?” I still don’t know if the mouth around his cigar made a smile or a sneer. I figured he heeded my advice when the Braves dominated in the 1990s.
He never thanked me for my idea, because he had a better one — showing all the Braves games on his new cable Superstation TBS. A national audience made the Braves “America’s Team.” Winning didn’t matter; getting more people to watch did. He didn’t get as rich off more spectators in the stands as he did off potatoes on couches.
I assume a memory of me wasn’t his last thought but my memory of him was my first thought when I heard such a force of life had died. How does memory help you grieve people you’ve known for seconds or a lifetime? What do you do in remembrance of those you’ve loved and lost?